They are already calling it “the new Hawaii”: Okinawa, the tropical paradise for vacationing Japanese, the group of islands that, reaching almost 10 million tourists in 2019, in terms of visitors has surpassed the American archipelago. But the objective – after the covid pandemic – is even more ambitious: Okinawa wants to become the uncontested queen of the Pacific. Famous for the 1945 battle of the same name, Okinawa is also famous for being a so-called “blue zone”, an area with a particularly long-lived population. The high number of centenarians is connected to various factors, including their lifestyle and a particularly healthy diet; elements which, together with the beaches, landscapes, and coral reefs (but also its strategic position, low-cost flights, rapid entrance procedure, and high number of cruise ships which stop there), attract tourists from China, Korea, Taiwan, Hong Kong, and, above all, Japan itself. Which considers these remote southern islands known as Ryūkyū – with its own language and traditions, annexed to the country of the rising sun only in 1879 – to be a particularly exotic destination.