Formula-E. An Electrifying Championship
This is how we cover and promote a live international sport event
The future came to Rome in April 2018, when for a day its streets were transformed into a Formula E race track. The exciting new championship was making its debut in Italy: it was case of a zero-emission version of Fast& Furious. This was the future of electric mobility, as represented by the curved lines of these speed machines, which hissed like jets, while the power that was unleashed by their motors and red hot tires left their trail on the tarmac. In some respects this is the future for all of us, a high-tension and very convincing foretaste of how we will be getting around: it will be fast, silent and clean.
That is the message of Formula E. And that is decidedly appropriate for a city like Rome which the great late Italian actor Alberto Sordi once described as “a drawing room that you have to walk across on tiptoe.”