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If Generali was a city, a film, a book or a song, which one would it be? And what if you had to explain it to a child? Presenting this international group in 30 seconds is the challenge that we presented to the people who work at Generali every day. By using a simple association game involving films, books and music, we asked a number of employees to talk about themselves for a few seconds. In this way we were able to discover some amusing similarities between one of the world’s most famous insurance companies and our favourite books, films and songs. Thanks to a fresh approach and dynamic editing, we were able to present the rich variety of people who work for the company, and in an original format that works well on social media.