Open Fiber

La Nostra Strada

An uplifting short movie to tell the story of an epic enterprise


Open Fiber, which is the child of the partnership between Enel and Cassa Depositi e Prestiti (a prominent Italian investment bank), is designed to meet a major challenge: creating a rapid internet network that covers all of Italy, including its remotest areas, in the age of digitalisation.

We tried to picture it as a road network that connects the whole country: not just the largest cities but also the most isolated villages. And that is how “Our road” came to life: it’s an integrated communication project that tells the story of the implementation of our company mission, which we have decided to convey by taking a close look at the lives of people and the places where they live. The central message of the campaign was presented in a poetic film, which was shot in five different villages in central Italy. These villages were seen as a single community and in this way we were able to show the rebirth of rural Italy through Open Fiber.

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