What’s one very effective way for a company to communicate? The first rule of The Cluetrain Manifesto says: markets are conversations. Who can communicate more convincingly than the boss? So, the answer is: bring top managers and CEOs on board in the communication process. Through their social profiles, they can become powerful ambassadors for the company, communicating its policies and strategies. This will dramatically improve both an organisation’s reputation and its recruiting potential.
Personal Branding: an Engaging Social Video
