Keep it simple! That’s what fathers used to say. When we were asked by one of the largest insurance groups in Europe how to explain complex notions to normal people, we decided to give it a shot using a very popular game we played when we were kids. We chose it as a model for a series of educational videos. It was a huge success. And a lot of fun for all concerned. Two real employees from the Generali Group played The Taboo Game – as we call it in Italy – trying to guess what’s on each other’s mind, what was the topic of the episode. And they were very good at it: they used easy wording and clever but simple forms of expression to explain difficult economic and financial concepts that even we were able to understand!
How to explain complex notions in a simple way