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Federico Garcea and Tommaso Speroni used to play the Farmville videogame together, creating their own virtual farms. Then they established a startup and created a real forest. In just a few years, they were working in 14 countries across the world, from Italy to Africa, Latin America to Asia with a web platform that organises the planting of trees at a distance as part of social and environmental sustainability projects.

The tales behind Treedom and the other technologies being produced by the collaboration between Enel and startups worldwide are the story of how ideas are transformed into business solutions. Parallelozero describes these success stories for Enel Startup.