On the road with Autostrade per l’Italia

2024 marks the 100th anniversary of the birth of the Italian highway system and Autostrade per l’Italia has entrusted Parallelozero with a major communication campaign recounting a century of technological development of our infrastructures and, more importantly, future plans to make our roads safer, digitalized and decarbonized.

We tell the story of the seventh revolution of wheeled transport and the strategic role of highways in the multimodal system of mobility and logistics through a multi-channel and SEO-oriented communication project that’s organized into an informative, narrative ecosystem of infographics, podcasts (in partnership with Will Media and one of its best-known voices, Guglielmo Paternesi), articles, motion graphics videos and content for social media.