We share a world
Faced with the sustainability challenges of our time, what matters is a company’s ability to become an agent of change, to have a positive effect on the world and the environment, and to generate value for the communities in which it operates.
A vocation to tell stories that have a deep and lasting social impact is one of the pillars of our corporate culture, which is why for years we’ve been a strategic partner working with brands, publishers, media companies, and institutions that share our values and act to improve people’s lives and the state of the environment.
A transition that’s sustainable, renewable, technological, social and cultural
Innovation and technology are vectors that allow us to concretely achieve the goals of sustainability, cultural change, and a just transition from which people, communities and territories can benefit. We accompany transitioning brands along their path, guided by the fundamental coordinates of the three dimensions of ESG: Environmental, Social and Governance.
Communicating the transition to sustainability
We use the tools of ‘solutions journalism’ to tell the story of the sustainable transition from the perspective of solutions and to confirm its concrete and measurable effects using ESG metrics.
Strategic communications campaigns
We carry out communications projects on strategic sustainability pillars, producing cross-media content ecosystems, crafted with the most suitable and engaging language to create a brand voice that resonates with target audiences and positions brands as thought leaders.
Advertorials and media partnerships
Thanks to our long experience in journalism, we tell the stories that will be the most effective at strengthening brands’ reputation, including through advertorials with national and international media partners.
We open dialogues with Gen Z, who are deeply committed to sustainability in their everyday choices. Topical issues related to the energy transition are addressed with accessible, lively language and a positive tone of voice.
Sustainability in images. This is the essence of the values shared by Parallelozero and its partners, conveyed with the narrative power of photography. Powerful, visionary images that speak of hope, the future and respect for the environment help brands connect to new businesses and new audiences. (Photos from projects: Enel 60; Bio Minds)
The role of innovation and the technological transition
We use data storytelling and the language of infographics and motion graphics in data visualization to showcase the activities and challenges of brand innovation and to communicate them in a way that’s effective and easy to understand.
Science and technology in pictures
From energy to aerospace, from e-mobility to ultra-broadband fiber optics, from microorganisms to polymers, from CO2 to the circular economy, we tell science and technology stories with images of high narrative and visual impact.
B2C, B2B, and B2G
We tell the story of cutting-edge technologies in a way that targets different audiences and engages relevant communities to explain how innovative solutions bring benefits that make the daily lives of people, businesses and cities more sustainable.
A just transition for people, communities and their local areas
Creating shared value
Connecting with communities, from big cities to small towns, is key to doing business in line with ESG principles and ensuring development and social equity. We communicate this with photojournalism reports and short documentaries thanks to our aptitude for compelling transitional stories.
Building informed communities
We design and implement solid phygital positioning initiatives with strong cultural and social value that present brands with new opportunities to create informed and responsible communities and to bring their audiences closer to ESG issues.
The just transition through the voices of its key players and the sound of the places where it’s in full swing: we produce podcasts and distribute them on major digital platforms through the creation of targeted audio-strategies.
The cultural transition
The transition to sustainability is achieved by people for people. It requires a strong corporate culture, the total involvement of management, a clear vision of the road ahead, and above all a shared awareness at every level of the goals to be achieved. The transition is therefore also cultural, within each organization, and requires building a world of values that are shared and open to change.
Content strategy and communications campaigns
As a strategic partner, we are right by the side of brands in telling the story of their business’s transition and building a new corporate philosophy; we do this by developing a coherent content strategy as well as internal and multichannel communications campaigns.
The people who work for a brand are its most effective storytellers. We create employer branding projects and formats to convey the transformational values of corporate culture: inclusivity and empowerment, valuing diversity and gender equality, upskilling and reskilling initiatives, and the potential of STEAM disciplines.
Recruiting and talent attraction
Attracting new talent is one of the biggest challenges a company faces. We create recruiting platforms and talent attraction campaigns, including those designed to target young GenZ talent and developed through gaming and infotainment.
We manage the complexity of all aspects and content of internal communications, with the brand language and formats that are best suited to engage the members of the organization and most in line with the brand’s multichannel strategy.
We build a world around your transition story
Do you want to share how you’re rethinking your business in order to help address the great environmental and social challenges of our time? Do you need a strategy to create brand value and position yourself as a thought leader? Do you need to simplify the complexity of managing all the aspects of communications and do you want to discover our operating model? Do you want to build high-performing narrative ecosystems with the most suitable voice, thanks to a journalistic approach and the use of data and insights?