An audio-strategy for the Maglia Rosa’s 90th birthday
The Maglia Rosa turned 90 years old and we celebrated it with the voices of many different generations, from Nicandro – a fan of cycling and Verdi’s operas – to Samuele and Alice, very young competitive cyclists only 10 years old. “Generazioni in Rosa” (Generations in Pink) is the podcast series we produced for the Enel Group for Giro d’Italia 104, as part of a broader audio-strategy that includes podcasts, music playlists and an original song (dedicated to the Maglia Rosa) by Cristiano Lo Mele, guitarist and producer of Perturbazione.
