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Play Energy: gaming for Generation Z

Bringing Generation Z closer to the issues of electrification. This is the challenge the Enel Group has given us for the new edition of Play Energy, a competition for kids in eight countries around the world.

We revolutionized the project through gaming, a highly immersive sci-fi storyline, infotainment-style game modes that engage kids throughout the game, making it more exciting and challenging.

Over the course of two seasons, players and gamers tackle quests on Enel’s strategic themes in an educational journey of growth to become Electrification Champions. We curated the project from A to Z, from strategic concept to gamification, world building, script and illustrations, designing the website, UX/UI and all text, visual and video content.