Racing with Extreme E in the most fragile corners of the Planet
Electric, sustainable, adrenaline-pumping, innovative, inclusive. This is Extreme E, the “Race for the Planet” that is much more than an off-road race between electric SUVs. The competition is a journey to some of the Earth’s extreme locations – from the deserts of Saudi Arabia and Chile to the Amazon and a former coalfield in Scotland – that are suffering the effects of climate change, to see innovative electric mobility technologies in action that can reduce carbon emissions, drivers and riders competing head-to-head, and a series of legacy programs to help local communities mitigate the effects of the climate crisis. A championship full of important stories and themes, which we will tell around the Planet with a digital and social communication content ecosystem for the Enel Group, sponsor of Extreme E, for which we have designed a broader strategic communication plan for eMotorsports.