Branded content: from digital to paper for prominent positioning
Brand journalism and SEO-oriented content, print and digital editorial products (from magazines to books, from scientific non-fiction to photographic volumes, from factbooks to advertorials) and different forms of distribution to inform and entertain with quality content, produce valuable publications and position one’s brand.
Brand journalism
A large team of specialized journalists and copywriters, including native speakers, to meet all needs. Many editorial solutions: stories, interviews, dedicated sections, newsletters, event chronicles, technical fact sheets, FAQs, glossaries, DEMs and SEO-oriented content.
A clear and accessible language, popular even when dealing with specialized topics, with the aim of representing complexity and variety together, through content produced in four languages, aimed at an international audience.
Books
Significant know-how along the entire production chain: from art direction to graphic design, from editorial drafting to copywriting for advertorials, from translation services to pre-press and printing, to copyright management. Skills sometimes shared with graphic designers and publishing houses (such as Codice Edizioni and Seipersei) that partner with the agency to ensure distribution in the book market and placement in specialized bookstores.
Solutions include fine illustrated books to tell the company’s story, perhaps at a celebratory event.
Magazines
Print and digital magazines, including multilingual ones, to dialogue with and expand one’s target audiences, as well as for internal communication and to engage the corporate population.
Factbooks and position papers
Sectorial and scientific publications to present new assets and valuable case histories and to disseminate sustainability reporting, or circular economy initiatives and other strategic issues.
Infographics
Data journalism with infographics and data visualization to disseminate data, statistics and results in an accessible way.
Advertorial
Copywriting and writing profiled content for advertorials and content marketing operations to communicate strategic themes and generate brand awareness.
Our professionals have extensive journalistic, editorial and book experience – personal and agency experience gained over the years in designing and producing branded content and corporate products.
A value for bringing value to the brand, for communicating strategic themes by distributing them across multiple channels and touchpoints (online and offline) and for distinctive, multi-layered positioning.
Art direction
Graphic design
Copywriting
Brand journalism
SEOing
Editorial writing
Editorial coordination
Translations
Copy editing
Iconographic research
Photo editing
Photo shooting
Infographics and data visualization
Page layout
Pre-press and printing
Advertorial
Content marketing
In collaboration with
Undesign www.undesign.it
Codice Edizioni www.codiceedizioni.it
Seipersei www.seipersei.com
An organic approach to communication
Our method is based on an integrated model that takes full advantage of new technologies and data analytics, enabling us to manage all phases of multi-channel and cross-media digital communication, meeting any storytelling needs for national and international brands, publishers, media companies and institutions.
