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Articoli "Transition"

Enel 60, from electricity to electrification

Enel 60, from electricity to electrification

A 60-year history of innovation. The global campaign – multichannel and multitarget – for Enel’s 60th anniversary, which has boosted the production of a series of countless content items for the channels of Enel Holding, Enel Italia and other business lines.

Join us, a Gen Z journey

Join us, a Gen Z journey

“You who know that we are unique because we are all different.” The Enel Group has taken its values into the classrooms of STEAM universities around the world. And it’s done so with an inspirational talent attraction campaign created to speak directly to new Gen Z talent.

Open Fiber: La nostra strada

Open Fiber: La nostra strada

Bringing ultra-broadband fiber optics to the entire country to give Italy a new speed. Open Power’s challenge has also become ours, with the strategic plan and extensive multichannel campaign La Nostra Strada (Our Road), a journey from local economies to large urban areas.

Gaggenau: aesthetics, technology and storytelling

Gaggenau: aesthetics, technology and storytelling

A relationship with the local area and traditions that becomes excellence, told with visual and narrative content of high aesthetic quality. This is ‘Respected by Gaggenau’, a project that recognizes and celebrates artisans, farmers and small businesses in three categories: culinary, viniculture and design.

Creating Shared Value: everything is sustainable

Creating Shared Value: everything is sustainable

A video-strategy with a mix of techniques to create a strong connection with the concreteness of best practices that Enel Green Power implements in local communities around the world. An effective way to tell the story of the sustainable value chain and explain – in an informative but intriguing way – what sustainable business development means.

“Gigawhat?”: energy for Gen Z

“Gigawhat?”: energy for Gen Z

Gigawhat? is “a space for those with lots of questions” – an editorial initiative by Enel Green Power to raise awareness among Generation Z on issues related to the energy transition, sustainable development and climate change.

#WattAChange

#WattAChange

#WattAChange is a European communications campaign (carried out for the Enel Group and other major players in the electricity market, such as Iberdrola and Schneider, as well as industry associations and NGOs) to raise public awareness of the EU’s Fit for 55 plan and the benefits of electrification from renewable sources.

Formula E: race to the future

Formula E: race to the future

Formula E is the battery-powered single-seater racing championship that aims to shatter stereotypes about electric mobility. The content that tells this story engages the general public while raising awareness of the energy transition.

Enel People: a platform for recruiting

Enel People: a platform for recruiting

More than 68,000 men and women work in the Enel Group’s 33 countries around the world. They are the storytellers of Enel People, an interactive recruiting and talent retention platform supported by an extensive multichannel campaign.