Articoli "Case Studies"

How to contribute to the seventh revolution in road transport, in which motorways play a strategic role in the multimodal system of mobility and logistics? A strategic communication project to tell a century of technological development of infrastructure and especially their future and plans to make them safer, digitalized, decarbonised.

The photojournalistic stories on the ecological transition and green building that we produced and distributed to leading international publications as part of a strategic project for the European Climate Foundation.

A story of the ways in which cutting-edge technologies are making our planet a better and more sustainable place to live. ‘Bringing space to Earth’ is the concept for Telespazio’s new positioning.

A strategic employer branding project to convey the Generali Group’s new corporate culture to people who work every day to build trust with customers, to become “lifetime partners”.

A 60-year history of innovation. The global campaign – multichannel and multitarget – for Enel’s 60th anniversary, which has boosted the production of a series of countless content items for the channels of Enel Holding, Enel Italia and other business lines.

“You who know that we are unique because we are all different.” The Enel Group has taken its values into the classrooms of STEAM universities around the world. And it’s done so with an inspirational talent attraction campaign created to speak directly to new Gen Z talent.

Bringing ultra-broadband fiber optics to the entire country to give Italy a new speed. Open Power’s challenge has also become ours, with the strategic plan and extensive multichannel campaign La Nostra Strada (Our Road), a journey from local economies to large urban areas.

Brand journalism and SEO-oriented content, print and digital editorial products (from magazines to books, from scientific essays to photo books, from factbooks to advertorials) to inform with quality content.

A relationship with the local area and traditions that becomes excellence, told with visual and narrative content of high aesthetic quality. This is ‘Respected by Gaggenau’, a project that recognizes and celebrates artisans, farmers and small businesses in three categories: culinary, viniculture and design.

Emotion and storytelling come together to create a solid positioning narrative ecosystem around the Leonardo AW169, a versatile helicopter designed to fly in all weather conditions.

A video-strategy with a mix of techniques to create a strong connection with the concreteness of best practices that Enel Green Power implements in local communities around the world. An effective way to tell the story of the sustainable value chain and explain – in an informative but intriguing way – what sustainable business development means.

To spread an understanding and acceptance of change and to meet the challenges of the future, we need to know how to engage GenZ. Play Energy is a gaming project with an immersive storyline and an infotainment-style game mode.

Gigawhat? is “a space for those with lots of questions” – an editorial initiative by Enel Green Power to raise awareness among Generation Z on issues related to the energy transition, sustainable development and climate change.

#WattAChange is a European communications campaign (carried out for the Enel Group and other major players in the electricity market, such as Iberdrola and Schneider, as well as industry associations and NGOs) to raise public awareness of the EU’s Fit for 55 plan and the benefits of electrification from renewable sources.

Formula E is the battery-powered single-seater racing championship that aims to shatter stereotypes about electric mobility. The content that tells this story engages the general public while raising awareness of the energy transition.

More than 68,000 men and women work in the Enel Group’s 33 countries around the world. They are the storytellers of Enel People, an interactive recruiting and talent retention platform supported by an extensive multichannel campaign.