Gaggenau: aesthetics, technology and storytelling
Gaggenau is one of the most prestigious international brands in the field of home appliances and high-end kitchens, with subsidiaries in more than 50 countries around the world. The German company needed to create a series of visual content with high aesthetic quality, in line with the spirit of two initiatives in particular: Respected by Gaggenau (2021) and The Little Black Book – Milan (2022).
Respected by Gaggenau
The project awards three artisans or small businesses selected on the basis of high quality products in the fields of gastronomy, viticulture and design. The dedicated website has been populated with visual and narrative content of excellence, just like the products created by each artisan with passion and great daily commitment. The protagonists of Respected by Gaggenau serve as storytellers, and their work and stories are told with a journalistic approach to make them authoritative and effective, as well as highly inspirational.
The Little Black Book – Milan
Can one of the most famous, visited, vibrant and photographed cities in the world still have secrets? Yes. They are the ones revealed by an experiential guide to the city through 15 hidden and little-known gems. A walk from Villa Necchi to the contemporary architecture that has changed the face of the city, from gardens to public art to the atmosphere of food & beverage venues. A refined photographic journey through fashion, art, architecture, design and gastronomy for an exclusive guide distributed at Salone del Mobile 2022.
Two examples of visual storytelling with the same, very high, quality expected from Gaggenau: to achieve it, we have fielded productions with meticulous attention to aesthetic and narrative detail.
Parallelozero Credits
Copywriting
Art Direction
Video Editing
Color grading
Photo Shooting
Production
Interviews
In collaboration with Lime Creative
An organic approach to communication
Our method is based on an integrated model that takes full advantage of new technologies and data analytics, enabling us to manage all phases of multi-channel and cross-media digital communication, meeting any storytelling needs for national and international brands, publishers, media companies and institutions.
