Formula E: race to the future
2014 saw the birth of Formula E, the international championship of battery-powered single-seaters conceived with the aim of debunking false stereotypes regarding electric mobility. Enel was one of its main sponsors, and since 2016 it has needed to communicate this partnership with a series of content capable of engaging the general public while raising awareness about the energy transition. Enel, which supplied the championship with charging systems for the race cars, also wanted to tell of its concrete commitment to contribute to technological advancement and to an increasing diffusion of sustainable mobility.
The approach is journalistic, the style is Fast & Furious
Formula E wants to change the paradigm of motorsports, but above all it wants to propose to the world a new approach to driving philosophy, and through this a recipe for helping to change the Planet for the better. To effectively convey a message of this magnitude, it is important to let the people who have experienced the race firsthand speak: they are the best witnesses to its validity.
At each stage, from Buenos Aires to New York, from Marrakech to Mexico City, where the single-seaters compete on a street circuit, a team composed of a journalist, a videomaker and two photographers produces on the field video-reports, photo galleries, interviews with Enel technicians, drivers, mechanics and, above all, the public, the most important witness of the Formula E message.
The content is used, in real time and in the days following the race, to implement a multimedia communication strategy on the Enel Group’s channels, with the aim of keeping the audience’s interest alive until the next stage and spreading the key message: electric cars are very different from how you always imagined them.
Production and logistics
An organic approach to communication
Our method is based on an integrated model that takes full advantage of new technologies and data analytics, enabling us to manage all phases of multi-channel and cross-media digital communication, meeting any storytelling needs for national and international brands, publishers, media companies and institutions.