Langhe, the Good Life that appeals to the world
Capturing in photography the excellences of Langhe, Monferrato, and Roero, the green heart of Piedmont nestled between the Alps and the Apennines, which attracts an increasing number of international tourists. Its hills, renowned worldwide for their close connection with vines and wine, were designated as a UNESCO World Heritage site in 2014.
The request from the Langhe Monferrato Roero Tourism Board is to immortalize the beauty and uniqueness of the landscapes, as well as the cultural richness, traditions, excellence, and leisure through photographic shoots in both public and private locations. The goal is to enhance the internal iconographic archive in support of the Board’s tourism promotion activities in Italy and abroad, especially through collaborations with journalistic outlets and travel guides.
Four authors – Alessandro Gandolfi, Davide Greco, Vanessa Vettorello, Bruno Zanzottera – traveled the area to represent, through images shot in a reportage style, the claim “The home of BuonVivere” (The home of Good Living). Over the course of a month, they photographed iconic places and food and wine tastings, art workshops and markets, resorts with spas and balloon flights, agritourisms and traditional masks.
The slow pace of photography and the search for the genius loci made it possible to discover, in the Langhe, the true meaning of “good living.”
An organic approach to communication
Our method is based on an integrated model that takes full advantage of new technologies and data analytics, enabling us to manage all phases of multi-channel and cross-media digital communication, meeting any storytelling needs for national and international brands, publishers, media companies and institutions.