We build a world around your story
Communication
Strategic consultancy and crossmedia content production to guide brands through transition.
Editorial
The power of reportage that tells stories about the world and can help change it.
Brand Making
Our method for building brands that can have a positive impact on the world.
We manage every aspect of communication for you
We study innovative communication strategies to tell your story in a unique and original way, with optimized and high-performing content that can inform and entertain your audience.
Our method is based on an integrated model that makes the most of new technologies and data analysis, and enables us to manage all phases of multi-channel and cross-media digital communication, meeting any storytelling needs for national and international brands, publishers, media companies and institutions.
Our cross-disciplinary skills create ideas to share
With our long-term journalistic experience, professional team, and scientific use of insights, we are a strategic and creative partner with whom you can build informed communities.
We have developed solid expertise on the issue of transition, which we have been analyzing in-depth and narrating for years in every field of application, and for a broad range of targets.
A content creation, management and distribution platform for digital communication, and that includes through the international publishing market.
The latest from Parallelozero
Find out all the news about our agency, our blog with in-depth articles, our latest productions and recently published reportages.
How can we help you?
Contact us to find out more about our method, propose your own editorial project or submit a spontaneous application to work with us.
Come and see us
ROMA – TORINO – MILANO
Headquarters
Via Donatello 19/A, 20131 Milano
+39.0289281630
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FAQ
Why should we work together?
Because we know from experience that building a successful brand is a complex challenge, and it must be approached with a series of well-coordinated actions. It requires the total involvement of management, a strong corporate culture shared at all levels, a clear vision of goals, and above all, an awareness of what sets you apart from the competition and what steps are needed to establish a fruitful and mutually beneficial relationship with your target audience. As a partner, we’re ready to accompany you along the entire process in order to harmonize all these actions and create value.
What types of services do you offer?
We have devised a communication management model that synergistically combines highly positioning strategies with the production of high-impact content. In order to do this, we study – including with the tools of psychology – your world and the market in which you operate. We then design branding and marketing actions that enable you to create a solid relationship with your audience. This relationship will evolve and you can establish a constant dialogue, thanks to real-time data analysis and content with a strong humanistic value. This provides a comprehensive response to your needs and the most effective strategy for growing your brand value.
Why is communication strategy important?
Because without it, incisive communication is impossible. Strategy is the careful planning of a series of actions that lead to the achievement of one or more goals. In order to be effective, it must start from the heart of the brand by thoroughly understanding why it exists and what value it wants to bring to the world. But, above all, it must create a difference. This enables the brand to stand out from the competition while laying the foundation for a trusting relationship with its audience. It is therefore crucial to be clear about the way forward and the actions to be taken in order to harmonize the complexity of all these aspects into a single, simple and straightforward path in order to represent the brand’s true identity.
How can data and insights improve the performance of my content?
When used in the right way, these are extremely powerful tools. Scientific analysis of data and the reactions of your target audience enable us to accurately assess the overall performance of different content, to deeply understand the audience’s psychology and consequently identify the most engaging forms of communication. This is useful in making content such as social campaigns, videos, photos, podcasts, immersive experiences, gamification and SEO articles increasingly impactful. Most importantly, it can help refine strategies by aligning them with the responses of your audience in order to grow your fan base, create informed communities, and plan the actions that produce the highest return on investment (ROI) for your business.
